Your Smile Direct campaign, which is scheduled to air throughout August, will span the likes of E4, Comedy Central, TLC, MTV, Comedy Central Extra and a suite of music channels throughout its residency on the small screen – a strategy devised to reach viewers aged 15-45.
Your Smile Direct offers busy customers a service that removes expensive and time-consuming consultancy appointments from the process of cosmetic dental care. To facilitate this, first a potential customer sends in six photographs of their teeth to be assessed for eligibility by fully trained and accredited dental practitioners. The company then utilises tele-dental technology that enables patients to produce their own dental impressions via a kit sent directly to their home, before producing a customised 3D digital treatment plan payable over thirty-five monthly instalments of just £34.73, on top of a £185 deposit. Replacement aligners are sent out by post every 2-4 weeks, with the entire process typically taking 4-6 months from start to finish.
So, if you’re looking to enhance that winning smile, but want a faster and more affordable service than is customarily available, why not visit YourSmileDirect.com today?
YourSmileDirect French Advert
YourSmileDirect 60 sec Online Advert
Behind The Scenes
Behind the Scene for YourSmileDirect.com 2016 campaign. The TV campaign is scheduled to air throughout August, will span the likes of E4, Comedy Central, TLC, MTV, Comedy Central Extra and a suite of music channels throughout its residency on the small screen.
Director/ Producer: Parag Sankhe
DOP: Ruaraid Achilleos-Sarll
AP: Dave Blissett
Actress: Alexandra Brynn