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Why You Should Advertise Your App On Television

By Blog Jul 02, 2015

From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their apps. And yet, as the market matures and evolves, most developers are finding mobile as a channel to be saturated, competitive and increasingly expensive.

For help, some app marketers have turned to television to promote their apps. It started, notably, during this year’s Super Bowl, with commercials for not one but two different mobile games — Clash of Clans and Game of War, featuring celebrities no less than A-listers Liam Neeson and Kate Upton. The industry took notice, and many other app developers have since followed suit. Slowly but surely, the mobile industry is turning to TV advertising as a critical component in the overall marketing mix.

Making of SATUC CUP 2015 promo

By Blog Apr 09, 2015

Last week we filmed a short segment of a video that introduces a Charity Football Tournament for young kids, the SATUCCup 2015.

SATUC Cup is 6-a-side football tournament in Cairowith teams comprised of disadvantaged children from around the world.
The shoot was simple, film the speaker as she looks direct to camera. There was a few extra cut aways and sections, but nothing to extreme. However, this was an extremely rushed job. Totally last minute. No recce, no extra crew and a short window to film in.

World Series of Boxing: British Lionhearts Vs China Dragons.

By Blog, Events, News Jan 19, 2015

The British Lionhearts beat the China Dragons on their World Series of Boxing return in London on Thursday night.

Victories for Qais Ashfaq, Sam Maxwell and Anthony Fowler secured a 3-2 victory for the Lionhearts at York Hall in Bethnal Green.

The Lionhearts made their WSB debut in the 2012-13 series and, after not participating in the 2013-14 campaign, have returned to action in this year’s competition. They take on the Ukraine Otamans in Kiev in week two next Friday.

Welcome 2015!

By Blog Jan 04, 2015

Welcome 2015! 365 new days. 365 new chances. 365 new opportunities. Happy New Year from TEAM Square Elephant Productions

Merry Christmas and an amazing 2015

By Blog Dec 24, 2014

  All of us at Square Elephant Productions would like to wish you, your colleagues and your families a very merry Christmas and a happy, healthy and successful New Year. 2014 has been an exciting time of expansion for us at Square Elephant and we produced 26 very successful TV commercials as well as filming[…]

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Making of Bioflow animated TV Advert: Multipass 3D Rendering

By Blog, Video Sep 27, 2014

This animated 3D TV advert, which was launched last weekend on Sky Sports during their coverage of the 2014 Ryder Cup, is the latest ad from Bioflow Sport Magnetic Wristbands, one of the world’s leading suppliers of magnetic wrist products.

The concept was developed in-house for Square Elephant Productions by Parag Sankhe and Martin Smith who had to surmount the challenge of creating an eye-catching advert for a traditional healing product which is used by many professional and amateur golfers, whilst still satisfying the regulations of the clearance agency Clearcast who police the industry on behalf of the commercial TV networks and who have very strict guidelines for such adverts.

THE FUTURE OF TV ADVERTISING

By Blog Sep 22, 2014

For fifty years or more TV advertising was regarded as the holy grail of advertising but as there were only a couple of commercial networks available it was also extremely expensive and beyond all but the biggest brands. However,with the advent of the dot-com revolution during the past two decades many new and increasingly innovativeavenues for advertisers have emerged for them to use in the digital age.