Go Dad Run 2015: Launch

Branded Content, EPK, Interview, Video

We created a series of Interviews and Social media content for the official launch of  Colin Jackson’s ‘Sanlam Go Dad Run 2015’ A series of 5K runs for men and boys In aid of Prostate Cancer UK.

Colin Jackson, Frankie Poultney, Mark Foster, David Seaman, Sian Lloyd, Leon Taylor, Elizabeth Emanuel, Fernando Montano, Diana Bunici, Dan Olsen, Manoj Shah, Desi Rascals and others.


Go Dad Run is a series of 5K runs for men and boys aged 11+ that was originally created by Colin Jackson in 2013 to raise awareness of men’s health issues and funds for our charity partner, Prostate Cancer UK.

Our first Go Dad Run 5K this year is in Anglesey on June 7th and they then take place in Worcester (June 14), Warrington (June 14), Bristol (June 18) before the two flagship events on Father’s Day June 21, in Bute Park, Cardiff and Southwark Park, London.

Colin came up with the idea after two of his uncles developed prostate cancer and, sadly, only one survived and when he was researching the subject he was shocked to discover that 1 in 8 men in the UK will develop prostate cancer and that rises to 1 in 4 men of a black African/Caribbean background.

Inspired by the extraordinary success of Race For Life he organised his own pilot event in 2013, expanded that to 3 runs last year and is staging 6 this June.

Colin sees Go Dad Run as a great opportunity to get dads and sons, brothers and uncles, friends and neighbours, all together to do something fun and healthy on Father’s Day or during the build up.

Entry fees are £15 for adults and £10 for 11-17 year olds and all runners get a pair of the lighthearted Sanlam Blue Yfronts and a PUMA tshirt when they arrive on the day, and then when they cross the finish line they are handed a medal and a Big Yellow Goodie Bag, which is also a small sportsbag.

If you are interested in finding out more then please follow Go Dad Run on twitter and facebook and all information is on our website www.godadrun.co.uk

Other ambassadors include Jamie Baulch, Derek Redmond and the former Olympic and World 100m champion, Donovan Bailey who lost a grandfather and uncle to prostate cancer and will attend the Go Dad Run event in Worcester.

The headline sponsor for Go Dad Run is Sanlam UK and our supporting sponsors are Big Yellow Self Storage and PUMA.