From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their apps. And yet, as the market matures and evolves, most developers are finding mobile as a channel to be saturated, competitive and increasingly expensive.
For help, some app marketers have turned to television to promote their apps. It started, notably, during this year’s Super Bowl, with commercials for not one but two different mobile games — Clash of Clans and Game of War, featuring celebrities no less than A-listers Liam Neeson and Kate Upton. The industry took notice, and many other app developers have since followed suit. Slowly but surely, the mobile industry is turning to TV advertising as a critical component in the overall marketing mix.