Do you watch YouTube instead of TV, rather than alongside it? Like it or not, marketers will soon have a better shot at targeting you. YouTube has revealed that it will soon give advertisers the chance to target viewers who either watch little in the way of conventional TV or watch YouTube on TV. To[…]
Television advertising spend has grown by 8pc in the UK this year, but is set to be overtaken by the internet by 2018
This Christmas will see a record amount of TV advertising spend in the UK, according to a new report.
The latest global advertising spend forecast by ZenithOptimedia says that £310m (7.9pc of total UK ad spend) will be spent in December – a historic high for TV advertising spend during the Christmas season in the UK. This is up from £287m in 2014.